Marketing & Promotions

A global marketing, advertising, and promotions agency built around Black culture, music, film, and the audiences that move them. Strategy, story, and execution - from Atlanta out.

9 Service Lines 11 City Markets 30+ Years Owned by Marvin S. Arrington Jr.

Work With SWATS Start a Brief

Strategy Brand brief Campaign deck

Sponsor Partner buy-in Brand campaigns

Audience Newsletter segment Groups + drafts

Events Activation demand Calendar + promo

The Pitch

We don't chase trends - we build the cultural moments other agencies try to read. SWATS connects brands to African-American and Latino-American audiences through music, film, events, and community - with the credibility of a culture that built us.

Service Lines

Nine ways we move the needle.

From boardroom strategy to street-level activation. Single engagements or full-cycle retainers - we scope to the work.

Service 01

Strategic Planning

Brand positioning, campaign architecture, and roadmaps that survive contact with the audience.

Service 02

Consulting

In-room advisory for brands entering Black and Latino markets with credibility - not posturing.

Service 03

Marketing

Full-stack campaign development - creative, channel mix, measurement - built around how audiences actually behave.

Service 04

Product Placement

Music videos, film, episodic, live events - placement work that reads as native, not bolted-on.

Service 05

Public Relations

Press strategy, media relations, and reputation work for talent, brands, and political principals.

Service 06

Promotions

Street, radio, DJ network, and digital amplification - the channels that move records and butts in seats.

Service 07

Event Planning

From 404 Day to the BHFF circuit - concept, production, and on-site execution for moments that live past the door.

Service 08

Film

Documentary production, festival circuit strategy, and distribution pipelines through Bo Legs, Pantheon, ATTY, and BHFF.

Service 09

Politics

Campaign communications, community organizing, and cultural programming for principals across the Southeast.

The Audience

Built for the audiences that actually move culture.

SWATS audiences over-index on tastemaker influence - they don't just consume culture, they decide what crosses over.

21-40

Primary Age Range

Demographic FocusAfrican-American & Latino-American
Genre AffinityHip-Hop · R&B · Trap · Soul
GeographySoutheast anchor · National reach
Spending Power$1.6T US Black + Latino combined
Cultural IndexTastemaker / early adopter

City Markets

Eleven cities where we have boots, ears, and trust.

Atlanta is home - the rest is where the work has carried.

Atlanta Chicago Greensboro Houston Johannesburg London Los Angeles New Orleans Philadelphia Savannah Washington D.C.

Case Studies

Work that's already in the world.

A snapshot of what SWATS-led campaigns and properties look like in motion. The full catalog runs deeper - these are the marquee.

Cultural Brand

Old Atlanta Megamix

Signature SWATS cultural property - six regional remixes featuring 28+ Atlanta artists, anchored by the annual 404 Day moment. Born as a Bo Legs Documentary soundtrack, grew into a brand.

6 Remixes 28+ Artists 404 Day Annual

Marketing Campaign

A Time To Yell: More Than A Statue

Multi-channel campaign tied to the ATTY documentary - pairing festival circuit screenings with community programming, press placement, and digital amplification across SWATS' DJ and radio network.

Multi-channel Festival + Community

Film Property

Bo Legs Documentary

Marvin S. Arrington Sr. legacy documentary - full festival circuit (Cleveland Urban · Bronze Lens · Detroit Black · Richmond Intl) plus a tiered screening-rights program from $500 community to $2,500 institutional.

5+ Festivals 3-tier Licensing

The Process

Four steps. No mystery.

Discover

Brief intake, audience read, competitive lay-of-the-land, and a written point of view before scope.

Strategy

Positioning, channel architecture, success metrics, and the cultural pillars the work has to stand on.

Execute

Creative production, channel activation, on-the-ground partner work - radio, DJ, press, events, digital.

Amplify

Measurement, press recap, cultural follow-through - so the moment becomes a body of work, not a one-off.

In The Press

Coverage from the work.

Live feed from SWATS press archive - campaigns, releases, community moments. Updates as new coverage lands.

Bring Your Brand To The Culture

Campaign, sponsorship, audience growth, or a live activation — tell us what you’re building and we’ll bring the plan.

Work With SWATS Start a Brief