Signature Events

Four anchor moments that define the SWATS year - plus the running calendar of screenings, festivals, and pop-ups that fill the rest of it.

404 Day · Annual Old Atlanta vs New A-Town Music Festival Black History Film Festival

The Big Four

Signature events that anchor the year.

Four properties SWATS owns end-to-end - programming, talent, on-site production, and press follow-through. Every other event spins around these.

Annual · April 04

404 Day

Atlanta's annual cultural moment - Old Atlanta MEGAMIX artists, throwback programming, neighborhood activations, and the 404 Parade. The day SWATS holds the city.

Atlanta Citywide Annual 404 Lineup

Annual · Cultural

Old Atlanta vs New Atlanta

The conversation made into an event - legacy artists, current-era talent, side-by-side. Live performance, panel, and the year's loudest cross-generation room.

Atlanta Annual Cross-Gen Lineup

Annual · Festival

A-Town Music Festival

The flagship music festival - Hip-Hop, R&B, Trap, Soul under one roof. Headliners, the SwatsNation roster, and the partners who built the sound.

Atlanta Annual Multi-Day

Annual · Multi-City

Black History Film Festival

15 years · 87+ films · 14 countries · 4 cities. SWATS-owned festival platform showcasing the global Black film canon - programmed, produced, and toured by the team.

4 Cities 15+ Years 87+ Films

Live Calendar

Upcoming & on the road.

Live from the SWATS calendar - screenings, festivals, pop-ups, and everything in between. Updates as new dates lock.

Recurring Programming

Reliable rhythms across the year.

4th Monday · Monthly

Urban Film Review

Monthly community screening series - independent Black film, director Q&A, and the running conversation about what's next for the form. Free entry, open seating.

Where: Porter Sanford III Performing Arts Center

Quarterly · Festival Circuit

Bo Legs Screening Series

The Marvin S. Arrington Sr. legacy documentary on rotation across the regional festival circuit - Cleveland Urban, Bronze Lens, Detroit Black, Richmond International, plus institutional licensing tiers.

Tiers: $500 · $1,500 · $2,500

Want In On The Calendar?

Booking, sponsorship, press, or an RSVP for a specific date — reach out and we’ll get you the details.

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Signature Events