About Us

More Than A Record Label

SWATS Entertainment, LLC is a Southwest Atlanta-rooted entertainment platform — producing film, music, marketing, and event programming since 1992. We’re a home for artists with a passion for crafting authentic, soul-stirring stories.

Est. 1992 Atlanta, GA Hip-Hop R&B Trap Soul #SWATSNATION
Film Documentaries BHFF + screenings
Music Old Atlanta 50+ artist roster
Events Live shows Galas + festivals
Marketing Brand campaigns 11 city markets
Our Story

Three decades of Southern culture.

We’re more than just a record label — we’re a home for artists with a passion for crafting authentic, soul-stirring music. Our mission is simple: to amplify the voices of the South’s most promising artists and bring their stories to the world.

For more than three decades, SWATS has built a platform spanning film, music, marketing, public relations, and event production. From corporate special events to product promotional campaigns to musical releases for politicians, SWATS handles it all.

Our product placement and promotion services provide direct customer contact with minority consumers — specifically African-American and Latino-American audiences aged 21–40. “Street teams” reach consumers with direct marketing, while our digital platforms reach hundreds of thousands across the country.

“We’re more than a music label; we’re a family, a movement, and a culture.” — SWATS Mission
What We Do

Nine service lines. One operation.

Strategic Planning
Service 01
Consulting
Service 02
Marketing
Service 03
Product Placement
Service 04
Public Relations
Service 05
Promotions
Service 06
Event Planning
Service 07
Film
Service 08
Politics
Service 09
Where We Reach

Eleven city markets.

SWATS operates across 11 city markets — from our home base in Atlanta to international footprints in London and Johannesburg.

Atlanta Chicago Greensboro Houston Johannesburg London Los Angeles New Orleans Philadelphia Savannah Washington D.C.
Leadership

The principal behind the platform.

MA
Marvin Arrington, Jr., Esq.
Principal · Brand Owner

A native of Atlanta, Georgia, Marvin is a renowned “Super” lawyer with over 25 years of litigation and judicial experience and serves as District 5 Commissioner of the Fulton County Board of Commissioners. The son of Marvin Arrington, Sr. (retired Fulton County Superior Court Justice and former City of Atlanta Council President) and Marilyn Arrington (a retired educator), Marvin adheres to a strong creed of community service and empowerment.

As an entrepreneur, Marvin is a filmmaker, author, and founder of various regional events and initiatives — including the SWATS entertainment platform, the Bo Legs Documentary, the Pantheon Documentary, and A Time To Yell. As an attorney, Marvin is a partner at Arrington & Phillips, LLP, and principal at Arrington Law. A graduate of Frederick Douglass High School, the University of Virginia, and Emory Law School, Marvin is a member of Kappa Alpha Psi and the proud father of four daughters.

Connect With SWATS

Have a project, a partnership idea, or want to get on the SWATS roster? Reach out below — we’re always listening for the next sound, the next story, and the next collaborator.

Work With SWATS
SWATS
Southwest Atlanta
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